National Start-up Day: How Asit Kumarr Modi Reintroduced Taarak Mehta Ka Ooltah Chashmah’s Characters With His New Gaming Start-up| Exclusive Interview

 In India, startups have seen tremendous growth in recent years, with India emerging as the third-largest startup ecosystem in the world. The government has been supporting entrepreneurs through various initiatives including the Startup India programme. Indian companies have raised $42 billion in investment by 2022 – a dramatic increase from the $16 billion they raised a year ago.

The number of startups in India has seen tremendous growth in recent years, with India emerging as the third-largest startup ecosystem in the world. There has been a startup wave in the last 5 years and the wave is fueled by government initiatives as well. The government has been supporting entrepreneurs through various initiatives including the Startup India programme. Earlier, Indian companies have raised $42 billion in investment by 2022 – a dramatic increase from the $16 billion they raised a year ago.

Today, As we celebrate the third 'National Startup Day', Jagran is pleased to introduce you to the individual behind the beloved TV show of our time 'Taarak Mehta Ka Ooltah Chashmah.' Asit Kumarr Modi, the creative force behind popular characters like Jethalal and Popatlal, has ventured into a new startup, reintroducing these iconic characters through the innovative platform 'TMKOC PLAY.'

In an exclusive interview, Asit Modi shares his vision for his latest endeavour, 'Neela Mediatech,' shedding light on the inspiration and aspirations driving this new venture. The new start-up deals in gaming, animation, and e-commerce.

Responses by Asit Kumarr Modi, Creator, Producer and Managing Director, Neela Film Productions Pvt.

Ques:  First of All, I would like to thank you for your time.  You were associated with theatre in your initial days then you stepped into TV production, which is an extension to your area of interest, but how did the Idea of entering into the gaming industry come, which is way different from the film and Television industries? How did this startup begin?

I always have been a keen observer of my surroundings and have used it whenever I did theatre. I used to derive great satisfaction while entertaining audiences. This motivated me to venture on my own and I began my stint as an entrepreneur with the launch of Neela Films thus I increased my canvas from theatre to entertaining Indian audiences, with shows like Humare Saas Leela, Saarthi. Audience response to my shows increased my confidence to entertain India with quality content for families, which gave me the confidence to Produce Taarak Mehta Ka Ooltah Chashmah in 2008.

Taarak Mehta Ka Ooltah Chashmah became the most loved and consumed family entertainment show bringing joy to countless homes. It has created a positive and happy atmosphere for viewers. Recognizing the immense love for our show, we decided to explore new areas like edutainment, gaming, and e-commerce.

This decision is part of a thoughtful plan to offer more to our audience and keep up with their changing preferences. We want to stay connected with our viewers, especially the younger generation, by embracing innovative ways of engagement.

This decision is part of a thoughtful plan to offer more to our audience and keep up with their changing preferences. We want to stay connected with our viewers, especially the younger generation, by embracing innovative ways of engagement.

This decision is part of a thoughtful plan to offer more to our audience and keep up with their changing preferences. We want to stay connected with our viewers, especially the younger generation, by embracing innovative ways of engagement.

This decision is part of a thoughtful plan to offer more to our audience and keep up with their changing preferences. We want to stay connected with our viewers, especially the younger generation, by embracing innovative ways of engagement.