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Taarak Mehta’s Neela Films launches Neela Mediatech; ventures into gaming, animation and e-commerce
April 22, 2024‘Taarak Mehta’ maker forays into gaming
April 22, 2024
Neela Film Productions, producers of popular TV show Taarak Mehta Ka Ooltah Chashmah (TMKOC), has expanded into gaming and animation segments and has earmarked an investment of '24 crore to grow the business, its founder Asit Kumar Modi said.
"In addition to gaming and animation, we also see potential in exploiting this IP (intellectual property of TMKOC) for ecommerce and films," said Modi, who started the content production company in 1995.
Gaming and animation businesses will be housed under a new company called Neela Mediatech, he said.
The company has launched 15 games, in addition to YouTube channels, in multiple Indian languages featuring animated content targeted at children. The games have already garnered 5 million downloads, while the YouTube channels have amassed 1.5 million subscribers.
The games and animated content are based on TMKOC, which is one of the most viewed TV shows in the country and airs on Sony Sab channel. An animated version of the show aired on kids’ channel Sony Yay is also streaming on Netflix.
In FY22, Neela Film Productions reported revenue of Rs 192 crore and profit of Rs 53 crore. The company derives 60% of its revenue from the core TV business and the rest from the digital business.
